Social Media Associate

Position Title: Social Media Associate

Department: Communications

Reports to: Communications Manager

Location: Nairobi

About Food for Education (F4E):

Food4Education (F4E) is an African-led, women-led social enterprise that uses technology, smart operations, and logistics to provide low-cost, high-quality meals that improve nutrition and education outcomes for primary school children in Kenya.

We are growing quickly. Our mission is to scale models that prioritize efficient supply chain management and sustainable sourcing, so we can continue lowering the cost of school lunches. We have delivered over 75,000,000 meals since 2012 and are expanding to reach our goal of serving at least 1,000,000 public primary school students in Kenya every day by 2027.

Role Overview:

The Social Media Associate will be responsible for managing Food4Education’s online presence and engagement across various social media platforms. They will play a pivotal role in crafting and executing a dynamic social media strategy to amplify the organization’s impact, build brand awareness, and engage diverse audiences. The ideal candidate will have a creative flair, strong storytelling skills, and the ability to use data-driven insights to optimize content and campaigns.

By collaborating with the Communications team, the Social Media Associate will help ensure that F4E’s mission and values are effectively communicated, fostering a vibrant online community.

Key Responsibilities:

• Develop, curate, and schedule high-quality content (text, images, videos) for F4E’s social media platforms, including but not limited to Instagram, Facebook, Threads, TikTok and LinkedIn.
• Collaborate with the Communications team to ensure all content aligns with F4E’s brand voice and mission.
• Create engaging and relevant content for social media posts, and blog articles aimed at driving audience engagement and enhancing brand awareness.
• Research and apply the latest strategies in social media marketing to continuously improve performance.
• Monitor and manage F4E’s social media accounts, ensuring consistent engagement and responsiveness to followers.
• Analyze social media metrics, and monitor brand sentiment through social listening tools to track performance and suggest improvements.
• Assist in planning and executing digital campaigns to support organizational goals.
• Partner with the wider Comms team to amplify offline campaigns on digital platforms.
• Foster a strong, engaged online community by interacting with followers and responding to comments and messages promptly.
• Identify and engage with influencers, partners, and advocates to expand F4E’s digital reach.
• Stay updated on social media trends and best practices, identifying opportunities for F4E to innovate and optimize its digital presence.
• Conduct competitor analysis to benchmark F4E’s performance.
• Increase search media page viewership, generate traffic, and increase engagement with the audience.

Qualifications and Skills:

• Bachelor’s degree in Communications, Marketing, Journalism, or a related field.
• 1 - 2years of experience managing social media accounts for an organization, preferably in the nonprofit or social impact sector.
• Proficiency in social media management tools and analytics platforms.
• Communication Skills: Excellent verbal and written communication are essential for effective interaction with followers and stakeholders. The ability to present information clearly and persuasively is crucial with a keen eye for detail and creativity.
• Strong creative, innovative mindset and writing skills, with an eye for visual storytelling.
• Knowledge of graphic design tools such as Canva or Adobe Suite is a plus.
• Familiarity with social media trends, algorithms, and best practices.
• Excellent organizational skills and attention to detail.
• Passion for social impact and alignment with F4E’s mission.

We are an equal opportunity employer 

All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations, and ordinances. 

Career Growth and Development 

We have a strong culture of constant learning and we invest in developing our people. You will have weekly check-ins with your manager, and regular feedback on your performance. We hold career reviews every six months and set aside time to discuss your aspirations and career goals. You will have the opportunity to shape a growing organization and build a rewarding, long-term career.

Deadline: 17th January 2025

We aim to contact all our applicants, but due to the high volume of applications only shortlisted candidates are contacted. If you do not hear from us within two weeks your application might not be successful on this occasion. This does not mean you will not be considered for future roles so please keep an eye on our job board and apply for positions that match your skills and experience.